Waterloo Region is SOLD on Classic Rock FM 985

In Waterloo Region, people don’t just listen to Classic Rock FM 985—they’re SOLD on it!

It’s on during the drive along King Street, and Highway 7.
It’s playing in shops in Uptown Waterloo, warehouses in Kitchener, and offices in Cambridge.

It’s part of mornings, workdays, evenings, and weekends across the community.

FM 985 isn’t background noise. It’s a trusted local voice.
And when a community is SOLD on a station, something powerful happens.

Listeners become SOLD on the brands they hear there.
Brands become SOLD as the go-to names in their category.
Products and services get SOLD in the real world.

Why advertising on FM 985 works in Waterloo Region:

1) Deep Local Loyalty
FM 985 listeners return every day. That habit creates familiarity, and familiarity creates influence.

2) Category Leadership
When your brand is heard consistently on a trusted local station, it becomes the name people think of first—whether they’re looking for a contractor, a restaurant, a professional service, or a retailer.

3) Emotional Connection
Music and local voices create shared moments. Radio doesn’t interrupt life in Waterloo Region—it becomes part of it.

4) Memory Through Frequency
Consistent exposure builds recognition, recognition builds trust, and trust drives decisions.

5) Community Proof
When thousands of people across Kitchener, Waterloo, and Cambridge hear the same brands on the same station, those brands feel established, credible, and chosen.

If you’re ready to make your brand the one Waterloo Region is SOLD on, complete the form below. Let’s start the conversation.

For Advertising Inquiries please click here:

 

FM 985 Local radio is the Sound of the Region